Table of Contents
Assessment Questions
AC 1.1 Explain how organisations strategically position themselves in competitive labour markets.
A competitive labour market is a market that is characterised by high demand and supply of workers although influenced by industry trends, general economic conditions, and skills availability (Boys, 2024). In such markets, employers compete to secure employees with requisite skills, especially where employees are scarce or where competitors offer better terms. New entrants pose a threat to ParcelCare due to the high demand for drivers and logistic staff, which has the potential for increasing competition. This environment requires that the organization should make strategic steps to stand out and attract talent.
Employer of choice
ParcelCare must become an employer of choice, a status attained through offering a consistently superior employee experience (Jacobs, 2021). This encompasses ensuring salary competitiveness, offering clear paths for career development, and nurturing a supportive workplace culture. The aforementioned not only encourages employees to demonstrate discretionary behaviours but also improves employee organisational citizenship behaviours and employee performance. ParcelCare could also encourage flexible conditions of work; implement diversity and inclusion initiatives, and recognition programs to attract a broader pool of candidates. An engaged workforce will not only result in greater retention but also will enhance the reputation of ParcelCare, helping to attract top talents.
Competitor Analysis
An effective strategy for positioning must begin with a competitor analysis of the brand’s competitor, ParcelCare (National Public Research, 2016). This entails carrying out a competitive analysis of organizations operating in the labour market, which entails an assessment of the employment prospects of the organizations in terms of employment packages including salaries, benefits and workplace conditions. Benchmarking can help ParcelCare to see what others are doing right, or failing to do right. In addressing the gaps ParcelCare can create a strong employee value proposition leading to attraction and retention of its best talents.
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