3CO01 Business, Culture and Change in Context

Table of Contents

Task One 

The task assigned to students is to create a presentation on “The Business Environment” to assist the HR team in understanding the various factors that impact the business environment.

AC 1.1 Application of an analysis tool (such as PESTLE) to examine the key external forces impacting or likely to impact an organisation’s activities


The students conduct a comprehensive analysis of external forces using various strategic models such as PESTLE, SWOT, Porter’s Five Forces, and BMC. These models serve as guides for professionals, assisting them in understanding the organizational operational dynamics.

The importance of conducting a PESTLE analysis, according to Battista (2021), lies in its ability to thoroughly examine political, economic, social, technological, legal, and environmental factors. Professionals diligently collect pertinent information and assess potential risks to the business environment. The PESTLE analysis is a highly effective tool for facilitating workforce planning, marketing strategies, product development, and organizational change.

Additionally, Wilson (2021) clarifies that the SWOT analysis tool assesses the organization’s Strengths, Weaknesses, Opportunities, and Threats. Students are expected to elaborate on the benefits and drawbacks of each model when performing analyses using these tools. They must also clarify how these analytical tools affect organizational decision-making procedures.

AC 1.2 An explanation of an organisation’s business goals and why it is important for organisations to plan for how they will achieve these. Your explanation should include examples of planning, such as how a business has been structured or specific policies introduced or people practices followed, in order for business goals to be achieved


Students are urged to pick a specific company from their nation to respond to this inquiry. A British multinational corporation named Unilever might be used as an example when responding to the question.

An organization’s business objectives have a significant impact on its development and effective operation. These goals not only help the organization grow, but they also inspire workers and other stakeholders by helping them to align with the organization’s vision. In the case of Unilever, their objectives center on enhancing livelihoods, enhancing people’s health and wellbeing, and providing goods that actively lessen their impact on the environment.

In order to create a favorable work environment for their employees, businesses engage in strategic planning. They work hard to create policies that complement the practices and overarching goals of the organization. In order to ensure that the business makes steady progress in achieving its goals, professionals and managers play a critical role in planning for business continuity.

AC 1.3 An explanation of an organisation’s products and/or services and main customers


Students are given the distinct task of evaluating the variety of goods and services that the company offers to the market. For instance, Unilever offers a wide variety of products to a wide range of customers, including food, beauty, and personal care items. This clientele includes people of all ages, including babies and the elderly.

Students are expected to detail the specific benefits that each customer segment receives from the business in their presentation, emphasizing the distinctive value propositions and benefits catered to the various needs and preferences of various customer demographics.

AC 1.4 A short review of different technologies available to people professionals and how these can be used to improve working practices and collaboration. You might consider for example, technologies relating to communications, information sharing, record keeping, learning, wellbeing, productivity or security


According to Mohdzaini’s research (2021), technology has a significant impact on how engaged employees are in fulfilling their future roles and responsibilities. Students are encouraged to identify and investigate various types of technologies in light of this, such as:

  • Internet: The global network that has transformed information access, research, and communication.
  • Electronic communication: Social media platforms and smartphone use, which enable frictionless connectivity and cooperation.
  • Technologies for managing files and sharing documents: Programs that facilitate data organization and encourage effective information sharing and retrieval.
  • Additionally, students should focus on the following areas as they delve deeper into how technology improves working practices:
  • Communication: Technological developments that result in better internal and external communication channels for the organization.
  • Efficiency improvement: How technology streamlines operations and streamlines processes, resulting in higher productivity.
  • Security is the application of technological solutions to protect against cyber threats and safeguard data.
  • Productivity: The degree to which technology empowers workers and enables them to perform better in their individual roles.

Students can develop a thorough understanding of the advantages of technology on the future of work and organizational performance by examining these technological aspects.

Task two 

AC 2.1 What is meant by workplace (organisation) culture


According to Young’s findings (2021), organizational culture is the collection of norms, behaviors, and values that influence how people behave, interact, and relate to one another within an organization. Students are urged to go into detail about both positive and negative cultural aspects as well as the part that human resources professionals play in creating cultures that give work meaning.

An environment with a positive culture promotes teamwork, creativity, and employee happiness, which increases productivity and fosters a sense of belonging. On the other hand, toxic behaviors, poor communication, and resistance to change are all signs of a negative culture and can lead to low morale and potential organizational problems.

Professionals in human resources must be involved in creating meaningful cultures. These individuals can have an impact on the company’s values, promote open communication, support diversity and inclusion, and put policies in place that promote employee growth and well-being. People managers contribute to a work environment where people can find meaning and fulfillment in their jobs by actively shaping the culture. This fosters improved performance and the success of the organization as a whole.

AC 2.1 Why it is important to foster an appropriate and effective workplace culture


Employees need to understand how the organization works in order to be able to express their ideas and forge close relationships with their employers. Culture plays a crucial role in this process.

A workplace culture that prioritizes diversity and inclusion is one that is successful. It encourages worker retention, motivation, and engagement, which helps build strong teamwork. Additionally, culture has a big impact on how well people perform both individually and as an organization, which shapes the company’s overall success and accomplishments.


Students explore various organizational systems and structures, including hierarchical, divisional, functional, and matrix systems. They emphasize the significance of aligning an organization’s values with its strategic goals and operations, emphasizing the significance of value-driven organizations. Students also describe the efforts made by human resources professionals to create extensive systems that influence both individual behaviors and the culture of the entire organization with the goal of creating a setting that promotes development, productivity, and fulfillment.

AC 2.2 An example of how good people practice, and an example of how bad people practice can impact other parts of the organisation or beyond the organisation (for example through developing new and better ways of doing things or through poor practice stimulating new legislation)


Students demonstrate how employing good people practices has a positive effect on an organization in one scenario. Professionals in the human resources field emphasize the value of learning and development by providing examples of how investing in employees’ knowledge and skills improves their capabilities and overall performance. A skilled and motivated workforce, for instance, is cultivated through the implementation of regular training programs and the provision of opportunities for professional growth, which boosts productivity, enhances decision-making, and improves employee retention.

Students, however, draw attention to an instance in which unethical behavior has a negative impact on the organization. Insufficient support for employees’ mental and physical health, for instance, can result in increased stress, decreased productivity, and low morale among staff members. Professionals in the human resources field intervene to solve this problem by establishing procedures that put employees’ welfare first. To reduce stress and enhance general health, they might develop counseling services, mental health assistance networks, and wellness programs.

Students must understand that these scenarios can change based on their experiences and interactions within an organization. A variety of examples can be used to highlight the effects of both good and bad people practices, underscoring the crucial role that human resources professionals play in establishing a positive and effective organizational culture.

AC 2.3 How individuals may learn and develop in different ways in organisations and how this might be accommodated in assessing and developing skills and capabilities


In creating learning policies that support a culture where learning is highly valued for the development of skills and knowledge, Hayden (2021) emphasizes the critical role of people professionals. The learning concepts listed below may be investigated by students when studying this subject:

  • Learning and Competitiveness: Describe how a culture of ongoing learning helps to increase an organization’s ability to compete. Organizations that place a high priority on learning are better able to innovate, adapt to changes, and maintain a competitive edge in the market.
  • In order to develop a skilled and adaptable workforce, consider the importance of workplace learning. Employees are empowered by workplace learning to pick up new skills, stay current, and make valuable contributions to the expansion of the company.
  • Learning’s Importance for High Performance: Explain the specific ways that learning affects both individual and organizational performance. Continuous learning among employees tends to boost performance, which boosts the efficiency of the entire organization.
  • Learning Trends: Describe the most recent developments in employee education, including techniques for locating knowledge gaps and addressing reasons for poor performance. Organizations can better meet the unique needs of their employees by customizing their learning initiatives by analyzing learning trends.

Students can gain a thorough understanding of the crucial role that learning policies play in forming a culture of continuous development and growth within an organization by exploring these learning concepts.

AC 3.1 Why it is important for an organisation’s business that change is predicted, planned and effectively managed


George’s work from 2021 emphasizes the importance of change as a component of organizational progress and exhorts professionals to actively plan and manage change for successful results. The following ideas should be investigated by students as they study this subject:

  • Investigate the various catalysts for organizational change, such as heightened competition, technological advancements, or unsettling occurrences like market discontinuity. Professionals who are aware of these triggers are better able to anticipate and handle change.
  • Change’s Effect on Business: Analyze how the change will affect the organization’s operations, structure, and workforce. Students should consider how change will impact various aspects of the business because it can both present challenges and opportunities.
  • Making Change Plans: Explain the role and motivation for bringing change to an organization. Planning effectively is necessary to guarantee that change is effectively managed, effectively communicated, and in line with the objectives and vision of the organization.

By taking into account these ideas, students can learn important lessons about the significance of change management and the proactive approach necessary to successfully navigate change, ultimately resulting in favorable outcomes for the organization.


BATTISTA, M. (2021) PESTLE analysis. Available at https://www.cipd.co.uk/knowledge/strategy/organisational-development/pestle-analysis-factsheet [Accessed 18th July 2022]

GEORGE, S. (2021) Change management. Available at https://www.cipd.co.uk/knowledge/strategy/change/management-factsheet [Accessed 18th July 2022]

HAYDEN, D. (2021) Learning and development strategy and policy, available from https://www.cipd.co.uk/knowledge/strategy/development/factsheet [Accessed 18th July 2022]

MOHDZAINI, H. (2021) Technology and the future of work. Available at: https://www.cipd.co.uk/knowledge/work/technology/emerging-future-work-factsheet [Accessed 18th July 2022]

WILSON, M. (2021) SWOT analysis. Available at https://www.cipd.co.uk/knowledge/strategy/organisational-development/swot-analysis-factsheet [Accessed 18th July 2022]

YOUNG, J. (2021) Organisational culture and cultural change, available from https://www.cipd.co.uk/knowledge/culture/working-environment/organisation-culture-change-factsheet [Accessed 18th July 2022]